David Dykhoff sent me this to add to his collection on Humour for all Occasions.
It appealed to me so much I did some research on and I posted that on Performance Controller as a serious and light-hearted example of Nabisco’s brilliantly effective campaign in hitting the mark in advertising its product.
http://www.performancecontroller.com/2012/06/how-can-you-be-effective-with-a-single-advertisement/
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